NIKE HK – MvsW
December 3rd, 2012
Website Work

We created the website MvsW for Nike. It is a running competition between men and women. After they registered with Nike+, their data are gathered and visualized on the website. They can compare their running stats with other runners and celebrities.

Creative Direction, Art Direction, Design, Program : pill & pillow
Logo, Art Direction of Main Visual: Benny Luk (Sixstation)
Copywriting: McCann Erickson
Video: Papajay Pictures

Link: http://www.nike.com.hk/MvsW