PYE Defining White
October 23rd, 2014
Website Work

We have created a campaign website for PYE, celebrating its 30 years of shirt craftsmanship.

The philosophy of white is sophisticated.
The definition of white is singular, yet contains a broad spectrum of meanings.
Defining White celebrates the color by letting the crowd contribute and appreciate the different meanings of white. We used different images of white from both nature and our living environments to let viewers realize, appreciate, and provide meanings for the color white.

Visit Defining White here.