Samsung SUHD TV Color Challenge
July 21st, 2015

We created an interactive game to promote the ultra-high resolution and vibrant colour of the brand new Samsung SUHDTV. The game detects colorful moving objects, and convert them into polygons. More polygons are created, higher the score. The customer may to win a 55” SUHDTV, after sharing the score on Facebook, provided that the score is the highest when the campaign finished. The software is created using Openframeworks in 4K resolution (3840 x 2160).



Agency: Cheil Hong Kong
Design & coding: pill & pillow